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From Design Hub Clerkenwell

Introducing: Sound Masking from Creatif

18th October 2016

In today’s age of open-plan, collaborative and co-working space, creating acoustically effective space is more of a challenge than ever before.

Whilst there are effective ways of dealing with the issue of unwanted noise and creating acoustically comfortable spaces, creating an environment that actually preserves speech privacy is another challenge. The most effective medium for this is Sound Masking.

In early November Creatif will be launching an innovative, effective and efficient Sound Masking solution that completes our range of acoustic solutions. Sound Masking from Creatif will provide privacy in space where confidentiality, extra productivity and/or increased acoustic comfort is needed.

How does Sound Masking work?

Sound Masking is the process of adding to an environment a low level of unobtrusive background sound, which is engineered to protect confidentiality and reduce distractions by lowering the intelligibility of speech. This in turn makes the acoustical environment more comfortable.

Whilst it may seem reverse logic, adding sound to a space actually makes the space feel quieter. It sounds counter-intuitive but it’s true. Imagine looking up at the stars…


The stars shine brightly against the night sky. As dawn breaks, the stars appear to dim as the ambient light increases. The intensity of the starlight has not changed, but rather as the ambient light increases, it becomes more difficult to discern the light from the stars.

This works the same for human speech. As the ambient sound in the room increases, it become more challenging to discern an individual’s conversation from across the room. This inability to understand the conversation reduces distractions and increases the speaker’s speech privacy.

Likewise, implementing Sound Masking into and outside of boardrooms, meeting spaces and other areas required for confidential content creates an inability for occupiers outside the rooms to hear the sound within the rooms. Even in environments where flanking paths are present (these are always an acoustic weakness as allow the transfer of sound from room to room unhindered) Sound Masking is also very effective because transferred sound cannot penetrate the Sound Masking blanket.

In summary, Sound Masking is the most effective solution available for creating an environment that increases acoustic comfort and protects privacy.

To be the first to receive further information from Creatif on our unique Sound Masking proposition, please click here and we will be in touch.